Kieran Aitken of Orbit speaks about the benefits of working at Clockwise
2 months ago, Reading time: 2 min
We are delighted to announce three award wins at the prestigious Transform Awards Europe, Europe’s only dedicated celebration of rebranding and brand development.
Clockwise and our creative agency, Pollitt & Partners, scooped two Gold awards in the wayfinding and visual identity categories and a Bronze award for best use of typography.
The Transform Awards Europe celebrated the best of the best in corporate, product and global brand development work at the London Hilton Park Lane last month.
The visual identity work completed by Pollitt & Partners included bespoke typography, branding, strategy and clear business positioning for Clockwise, as well as assistance with interior design and furnishings. The judges were particularly impressed (just as we were) with the tagline for Clockwise, “works your way”. This serves as a promise to our valued customers – “however you work, Clockwise works your way.”
“We’ve been creating beautiful big brands for years, but sometimes doing something a little bit differently – and with a bit of humour and humanity – is a really rewarding way to see a brand come to life and resonate with a new audience,” says Andrew Cavanagh, senior designer at Pollitt & Partners. “As well as winning Best Visual Identity in the Property Sector and grabbing a Bronze in Typography, the Gold for Best Signage and Wayfinding is particularly exciting for us as a studio.”
The wayfinding system uses the bespoke Clockwise font and icon set, drawing inspiration from the shapes and angles made by clock hands (see what they did there?). The wayfinding system complements the refurbished interior and makes working at Clockwise a breeze.
Our sincere thanks and congratulations go to Pollitt & Partners for their outstanding branding and positioning work on our behalf.
We’re sure that our feelings are shared and appreciated by all our tenants who benefit from the clear, distinctive and evocative signage and branding at Clockwise… with that all-important bit of humour and humanity thrown in.
Great work Pollitt & Partners!
For a full list of Transform Awards Europe 2018 winners, check out the list here: http://www.transformmagazine.net/awards/europe/the-winners/.
For information on Pollitt & Partners, go to www.pollittandpartners.com or find them on Twitter @pollittpartners.